Business Research Individual Work 1 Week 11 Essay

Business Research Individual Work 1 Week 11 - Essay Example Therefore, it means that men will have less support in this case compared to women for the same cause. Thus, the mean for men becomes the most appropriate bivariate. On the other hand, when comparing support for healthy living persons between age groups of 20-30 years and that of 30-40 years, there is testing whether the mean difference of those who agree, disagree or have no opinion will be zero, more or less. The same will apply when comparing the support for the campaign meant for people between the age group of 20-30 with that of 40-60 years. The campaign for those in the 20-30 age brackets will have more people who disagree with it than those who agree. The primary reason is that the healthy needs increase with age and hence this age group has less healthy requirement. In addition, the mean of those who agree to contribute to the group of 40-60 years will be higher than the mean of those who disagree. Thus, this makes the campaign for those in the age group of 20-30 an appropriate bivariate since it will have the lesser mean in contribution. The attitude questions are suitable in the prediction of how a person reacts in certain situations (Zikmund & Babin, 2007). These questions can bring out traits like determination, perseverance, courage, and honesty. While comparing the Human Resource Manager and the Chief Executive Officers responses of â€Å"yes† â€Å"no† or â€Å"not sure† towards attitude questions, there is testing whether the mean difference of the Chief Executive Officer and that of the Human Resource Manager is zero, more or less. In most cases, those who respond in â€Å"yes† or â€Å"no† are few compared to those who give a â€Å"not sure† answer. Therefore, the most appropriate bivariate is that of â€Å"yes† or â€Å"no† answer since it has a less mean difference. In the case of one-half of the sample population